Ok, so now that the Fashion Weeks are almost over (still few more days until PFW will come to an end) I thought you might find it interesting to have access to some behind-the-scenes stories. If vogue.com is your holy bible, then I am not questioning the fact that you already know that Damir Doma held his first Italian womenswear show during this year’s fashion week in Milan. I’ll start by saying I definitely had a blast! First of all, the location was, of course, an unconventional place: a raw garage space right behind Via Torino (that shouldn’t be any news if you’re already used with the style of the designer.) Cool as it can be! Secondly, the atmosphere was certainly amazing, everyone there being super laid-back, nothing too formal, but still keeping it all professional. Even though I got the feeling that it was a Saturday gathering between friends (not to mention that the food was delish, yum)l, just before the show, everyone started to move chaotically (which is probably the reason why I forgot to give my dearest model the pair of earrings she had to wear, thank God I remembered just in time, right before she went out on the catwalk) and it was pretty intense. I absolutely loved it: seeing all the people moving and shouting before the final countdown made me feel like I was on 5th Avenue during the rush hours. After the 5 minutes of literally hectic everything, the show began.
The guests were given an inspiration book showing Antoni Tàpies’ works which anticipated a collection best described by volume and texture. The collection was everything but a colourful vision. Didn’t see that coming since the collection we’re talking about is a spring collection, ey?! Well, nevertheless it was spectacular! Fabrics were knotted around the body creating some staggering soft sculptural folds. The garments were astonishing for a very clear reason: relocating his brand to Milan helped the designer to be closer to his manufacturers, therefore giving him the opportunity to take a different approach in creating his collections: “I don’t like to work flat in sketches,” he said. “I always like to work with my hands, to drape on the body, on the bust. To be here really allows me to do this again, and I think it’s very visible in this collection.” Yes, and it definitely is, no doubt about that.
I’ll also link the video to this post to help you understand the whole mood the Croatian design very well created: